TRADE SHOW & EVENT VIDEO CONTENT CREATION
Penton: In 2011, Penton Media, one of the largest business-to-business media companies, launched Penton Marketing Services. This business unit provides content-driven products, digital media solutions, and sales optimization tools.
The ability to offer Penton clients customized video content at Penton annual trade shows was a key element of this product mix. Penton needed to develop a recurring annual customer base for the video product. So, they turned to DJH Marketing Communications, Inc., to assume facilitation of video production services for clients at various Penton-produced trade shows and special events over the course of one year.
The long-term success in developing this recurring customer base depended on flawlessly executed video production. Videos had to be perfect the first time out, in order to then build the product’s customer base over time. DJH video production services helped stimulate the long-term development and continued revenue growth associated with Penton’s trade show and event video services.